Over the last year of the pandemic, we’ve talked a lot in this space about some of the unintended consequences of the pandemic.  Media disruption

You have an enemy. You may think you don’t, but you do. Not only is this enemy vicious and unrelenting, you are accompanied by the

Advertising is “a form of marketing communication used to promote or sell something — usually a business product or service.” * Marketing, though, goes much

I love to sample other radio stations throughout the country, stations of all formats.  Top-40, Hot AC, AC, Country, CCM, Greatest Hits etc.  Most of

Patience is not my “thing.” I get impatient with circumstances. I get impatient with other people. And most of all, I get impatient with myself.

“So you work in radio? Christian radio, you say?  You guys play that church music right?” Yes, but there’s more to it than that.  As a

There’s no doubt that the modern media landscape is a fast-changing force. But you might be surprised at how people of all ages are consuming

NATIONWIDE RESEARCH AT A GLANCE The conversation with Christian radio listeners about their preferences is one of importance. We learn so much by asking!  Late

One of our close friends and a major donor at the radio station where I worked was a gentleman who owned a Dairy Queen franchise

What is great content? Great content is something that stops you in your tracks. It piques your interest and draws you in. It moves you

One of the big learnings during the pandemic is just how powerful nostalgia has become, amplified during difficult times.  Hearing your favorites on the radio

A recent study on the consumption of Christian media proved that music is the primary content consumed by adults and teens alike. And the implications