Westar Media Blog

Like the title, “Broadcasting” clings to archaic terms and titles. At a time when defining a position and modernizing its meaning seem critical we sleepwalk

Everybody knows Vanna White. She has been turning letters on Wheel of Fortune since 1982. For those of you keeping track that was almost 40 years

A few years ago, I did a stint for 3-4 years as an adjunct instructor for Cornerstone University’s Intro to Media course.  I always introduced

Let’s start the conversation by saying, “commercial sales is the toughest job at your radio station…period.” Walk into any radio station and eventually you’ll find

After many years of researching Contemporary Christian music stations, I’m often asked what our findings have revealed about the key to success for stations in