Patience is not my “thing.” I get impatient with circumstances. I get impatient with other people. And most of all, I get impatient with myself.
“So you work in radio? Christian radio, you say? You guys play that church music right?” Yes, but there’s more to it than that. As a
There’s no doubt that the modern media landscape is a fast-changing force. But you might be surprised at how people of all ages are consuming
NATIONWIDE RESEARCH AT A GLANCE The conversation with Christian radio listeners about their preferences is one of importance. We learn so much by asking! Late
One of our close friends and a major donor at the radio station where I worked was a gentleman who owned a Dairy Queen franchise
What is great content? Great content is something that stops you in your tracks. It piques your interest and draws you in. It moves you
One of the big learnings during the pandemic is just how powerful nostalgia has become, amplified during difficult times. Hearing your favorites on the radio
A recent study on the consumption of Christian media proved that music is the primary content consumed by adults and teens alike. And the implications
Of course, no one ever says it that way. But why would advertisers cancel — after reporting positive ad results? And how should advertising professionals respond
This is a time when smart broadcasters are open to new and innovative mechanisms for financial support. But what would you do if your entire
The benchmark study of American listening preferences, The Infinite Dial produced by Edison Research and Triton Digital, collects more information than is annually publicized every March.
Like the title, “Broadcasting” clings to archaic terms and titles. At a time when defining a position and modernizing its meaning seem critical we sleepwalk
