Westar Media Blog
4 Steps for Christian Radio in 2021: Assess. Consult. Trust. Act. || Dick Whitworth
One of our close friends and a major donor at the radio station where I worked was a gentleman who owned a Dairy Queen franchise
Great Content Shares 5 Essential Elements || Paul Kaye
What is great content? Great content is something that stops you in your tracks. It piques your interest and draws you in. It moves you
Why The Hot “New” Thing Is…Nostalgia Marketing || Fred Jacobs
One of the big learnings during the pandemic is just how powerful nostalgia has become, amplified during difficult times. Hearing your favorites on the radio
If You’re in Christian Media – You’re Shaping a Generation || Rick Dunham
A recent study on the consumption of Christian media proved that music is the primary content consumed by adults and teens alike. And the implications
THE ADS ARE WORKING. I’M CANCELING. || Tom Le Vine
Of course, no one ever says it that way. But why would advertisers cancel — after reporting positive ad results? And how should advertising professionals respond
Driving More Financial Support for Christian Broadcasters || Mark Ramsey
This is a time when smart broadcasters are open to new and innovative mechanisms for financial support. But what would you do if your entire
