One of the big learnings during the pandemic is just how powerful nostalgia has become, amplified during difficult times. Hearing your favorites on the radio
A recent study on the consumption of Christian media proved that music is the primary content consumed by adults and teens alike. And the implications
Of course, no one ever says it that way. But why would advertisers cancel — after reporting positive ad results? And how should advertising professionals respond
This is a time when smart broadcasters are open to new and innovative mechanisms for financial support. But what would you do if your entire
The benchmark study of American listening preferences, The Infinite Dial produced by Edison Research and Triton Digital, collects more information than is annually publicized every March.
Everybody knows Vanna White. She has been turning letters on Wheel of Fortune since 1982. For those of you keeping track that was almost 40 years
Let’s start the conversation by saying, “commercial sales is the toughest job at your radio station…period.” Walk into any radio station and eventually you’ll find
After many years of researching Contemporary Christian music stations, I’m often asked what our findings have revealed about the key to success for stations in