You may find yourself depressed when you pay attention to news reports in our newly forming iWorld.  Smartphones, anything Apple makes, Pandora, and the Internet

It started happening quite a few years ago when I would stick the microphone in front of listeners and ask what they liked about the

You can maximize the success of your business — if you apply The Halo Effect in your advertising.  At Radiance, We utilize this strategy every

In August of 1997 I wrote an article in Westar Media’s “Wireless Age” magazine titled, “Failure is an Option.” I was doing some archiving and

ON AIR HUMOR AND HOW TO ADD IT EVEN IF YOU’RE NOT FUNNY Throughout the year, we do research with Christian radio listeners across North

Over the last year of the pandemic, we’ve talked a lot in this space about some of the unintended consequences of the pandemic.  Media disruption

You have an enemy. You may think you don’t, but you do. Not only is this enemy vicious and unrelenting, you are accompanied by the

Advertising is “a form of marketing communication used to promote or sell something — usually a business product or service.” * Marketing, though, goes much

I love to sample other radio stations throughout the country, stations of all formats.  Top-40, Hot AC, AC, Country, CCM, Greatest Hits etc.  Most of

Patience is not my “thing.” I get impatient with circumstances. I get impatient with other people. And most of all, I get impatient with myself.

“So you work in radio? Christian radio, you say?  You guys play that church music right?” Yes, but there’s more to it than that.  As a

There’s no doubt that the modern media landscape is a fast-changing force. But you might be surprised at how people of all ages are consuming