NATIONWIDE RESEARCH AT A GLANCE The conversation with Christian radio listeners about their preferences is one of importance. We learn so much by asking! Late
One of our close friends and a major donor at the radio station where I worked was a gentleman who owned a Dairy Queen franchise
What is great content? Great content is something that stops you in your tracks. It piques your interest and draws you in. It moves you
One of the big learnings during the pandemic is just how powerful nostalgia has become, amplified during difficult times. Hearing your favorites on the radio
A recent study on the consumption of Christian media proved that music is the primary content consumed by adults and teens alike. And the implications
Of course, no one ever says it that way. But why would advertisers cancel — after reporting positive ad results? And how should advertising professionals respond
This is a time when smart broadcasters are open to new and innovative mechanisms for financial support. But what would you do if your entire
The benchmark study of American listening preferences, The Infinite Dial produced by Edison Research and Triton Digital, collects more information than is annually publicized every March.
Like the title, “Broadcasting” clings to archaic terms and titles. At a time when defining a position and modernizing its meaning seem critical we sleepwalk
Everybody knows Vanna White. She has been turning letters on Wheel of Fortune since 1982. For those of you keeping track that was almost 40 years
A few years ago, I did a stint for 3-4 years as an adjunct instructor for Cornerstone University’s Intro to Media course. I always introduced
Let’s start the conversation by saying, “commercial sales is the toughest job at your radio station…period.” Walk into any radio station and eventually you’ll find
